This module focuses on the quality of your face to face presentations. The presentations you make may have many objectives; to inform, to persuade or to motivate. One consistent objective, however, is that you are asking your audience to change in some way and to some extent. You may be asking them to do something, think something, or remember something. No matter what your objective what remains consistent is you are asking them to change. Stimulating change requires you to influence your audience to accept and act upon your request. Influence is about deliberately creating change in others; a change in attitudes, behaviours or beliefs.In business we generally use persuasion to achieve these goals, with persuasion being a subset of influence. To persuade, you have to communicate. If you are not communicating you cannot influence. If you fail to engage your audience, you fail to persuade.We take the view that for a presentation to be effective, it must be influential, persuasive and engaging. This module therefore focuses on developing your persuasive presentation skills.